Jérôme Boateng’s new glasses allow personal insights
Hamburg, August 15th 2017 – After the successful launch of the brand JB by Jérôme Boateng a year ago, the world champion and designer presents with #teamJB17 his second eyewear line of corrective spectacles and sunglasses. Rabea Schif guides through the ninety minute program in Hamburg’s edel-optics.de Arena. Artists like Adesse and World Champion DJ Pro Zeiko form the framework for the introduction of the eight new models, while addressing Boateng‘s passions for Fashion, music and sneakers.
The new eyewear line dedicates itself to the diverse facetes of Boatengs’s multilayered personality: From his social commitment with DKMS, which plays the exemplary part behind it and receives 10 Euros for every sold pair of the model „Supporter“, via the spectacles „Sneakerhead“ due to his well known affinity for sneakers through to the model Agyenim. Boateng‘s middle name derives from his Ghanaian heritage and is perpetuated in the form of a tattoo on his right forearm. All models of the eyewear line are equally designed for women and men, while the smaller frame is also suitable for children and teenager.
„For me, glasses are definetly a fashion accessory, which I can combine with my own style. I learned lot about the process during the production of the first eyewear line. Therefore I was able to participate even more actively the second time around. The results speak for themselves. The names of the new models have again a very personal touch. Apart from the football pitch, I strongly believe, that through my activities as a designer one is able to get to know me better. Hence the concept of the campaign.“
The Kickoff Event also symbolizes the start of this years campaign „teamJB17“, which banks on the interaction and participation of different communities. In the process one contest will be launched for every modell to determine the eight members of „TeamJB17“. As the Team is fully formed the winners meet up personally with Jérôme Boateng in Munich. The first team member #JBsupporter who emerges from the cooperation with the German bone marrow donation (DKMS), is announced during the event. The next contest starts on August 17th 2017. Fans are supposed to simulate their favorite Boateng move and upload it under the hashtag #JBidol to Instagram or facebook.to be part of the action in the beginning of 2018.
Initially the eyewear line is exclusively available in Edel-Optics‘ online shop and Hamburg‘s flagshipstores in the Alstertal Shopping Mall as well as the Ottenser Hauptstraße 22. In fall the models will also be obtainable in selected optometrist businesses throughout Germany via the partnership with the Michael Pachleitner Group. The going rate of each and every model is situated between 149 and 179 Euros.
„I am very happy for the opportunity to build with Jérôme upon the success of the first installment. I am confident, that the new models will also be very well received amongst the customers and the brand JB will take its place among the topbrands in Germany“, commented Dennis Martens, founder and executive partner of Edel-Optics.